The House of Swaine Celebrates the Launch of their Flagship Boutique on New Bond Street

by Hannibal Reitano 

The House of Swaine, one of the UK’s oldest luxury goods brands, founded in 1750 and formerly known as Swaine Adeney Brigg, has opened a new boutique on New Bond Street, as the centerpiece of its most radical rebrand in 273 years.

The original Herbert Johnson Indiana Jones Poet was made famous by Harrison Ford in Spielberg's iconic 'Raiders of the Lost Ark film. Still made by Herbert Johnson for Swaine today.


Swaine New Bond Street Boutique





Mary Charteris Dj's







Lady Amelia Spencer and Eliza Spencer


Yulia Shirokova and Nicoletta Adda








Alistair Guy with his personalize Swaine key ring


Hannibal Reitano
photo courtesy David Benett Getty Images

Michaël Fribourg and Carine de Koenigswarter


Hat worn by Harrison Ford in Indiana Jones The Dial of Destiny





Lady Amelia Spencer, Hannibal Reitano and Eliza Spencer


Photos by Hannibal Reitano

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